Portrait of Veronica Mercado from SignalFire in black and white

Veronica Mercado

Principal, Venture & Chief Of Staff

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Veronica joined SignalFire in 2023 as a Principal and Chief of Staff to Founder & CEO Chris Farmer. Prior to joining SignalFire, Veronica spent several years leading special projects and strategic growth initiatives at Thoma Bravo in San Francisco. She began her career at Bain & Company in Boston, where she advised a variety of private equity, hedge fund, and technology clients.

Veronica graduated summa cum laude from the University of Virginia with a B.S. in Systems and Information Engineering and Applied Mathematics. She holds an MBA from the Stanford University Graduate School of Business.


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