Tawni Cranz

Operating Partner

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Tawni L. Nazario-Cranz joined SignalFire in 2017 as a Venture Operating Partner and Strategic Advisor.

Tawni is a global business executive with more than two decades of experience working for some of the world’s most innovative companies. As a leading business strategist and culture transformer, she drove Netflix, Bausch & Lomb, FedEx Kinko’s and other top companies to record-breaking success.

During Tawni’s decade at Netflix, she built out the company’s operations internationally and drove rapid global growth (#NetflixEverywhere). As a trusted business partner, she ensured Netflix’s systems, people and culture were perfectly aligned so that the company could achieve exemplary execution. Her ability to lead business strategy and drive culture transformation played a key role in Netflix’s ability to sustain unprecedented growth throughout her tenure.

Beyond Netflix, Nazario-Cranz scaled and built out the core HR functions at Cruise Automation, Bausch & Lomb and FedEx Kinko’s. She is known for creating and growing differentiated, high performing cultures that are anything but ordinary. Nazario-Cranz believes companies are most successful when they seek to improve their culture year over year; the status quo is never good enough.

Nazario-Cranz is known as a trailblazer in the Silicon Valley and business world. She authored Netflix’s Unlimited Maternity & Paternity Leave and co-authored the company’s first culture deck, which Sheryl Sandberg describes as, “the most important document to ever come out of the [Silicon] Valley.” She also contributed to and co-authored Netflix’s most recent culture desk release.

When not busy transforming cultures and driving global growth, you will find Nazario-Cranz spending time investing back in her community (she is part of numerous Silicon Valley venture capital firms), building out her family-owned vineyard (Nazario Ranch Vineyards) or hanging out with her daughter Maya and sons Ryan and Hayden.

Nazario-Cranz is a graduate of the Drucker Graduate School of Management and University of California, Santa Barbara.


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