Heather Doshay

Partner, People & Talent

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Portfolio Success
Heather Doshay

Heather joined SignalFire in 2021, and is now a Partner leading the people and recruiting programs for the portfolio.

Prior to joining SignalFire, Heather was Vice President, People at Webflow where she was the first non-founder executive team member and oversaw Talent Acquisition, People Operations, Internal Communications and Events, Workplace, IT, and Executive Support during a period of hypergrowth. Prior to Webflow, Heather was Senior Vice President, People + Places at Rainforest QA, led the candidate side of marketplace at Hired, and was a member of the faculty at the University of San Francisco where she taught Organizational Leadership.

Actively involved in the people and talent leadership community, Heather is SHRM senior certified, serves on the PeopleTech Partners Advisory, and has served on the Forbes HR Council. She was honored as a top Talent Operator on the inaugural 2020 Anchor List and Top Women Leader in SaaS in the 2018 SaaS Report. You can find her ideas and opinions published in Entrepreneur, Forbes, Thrive Global, VentureBeat, and People Strategy.

Heather received a B.A. from University of California, San Diego in Writing, an M.A from Teachers College at Columbia University where she studied Adult Learning and Postsecondary Education, and a Doctorate of Education from the University of San Francisco where she studied Organization and Leadership. Her doctoral research focused on the intersection between gender and salary negotiation as well as recent college graduates navigating career opportunities in technology startup environments.

Stage focus

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Heather Doshay's Posts

From A to GenZ: How to build a multi-generational company
Advice
December 9, 2024

From A to GenZ: How to build a multi-generational company

Learn how startups can harness generational diversity to build stronger teams, adapt to shifting trends, and drive innovation. Get actionable tips for hiring talent from Gen X to Gen Z to Millennials and Baby Boomers.
The AI salary surge, location-based pay, and more tech talent trends
Must-Read
December 5, 2024

The AI salary surge, location-based pay, and more tech talent trends

AI talent reshapes startup pay: Explore how AI salary premiums, narrowing location-based gaps, and leaner teams are redefining tech compensation in 2025. Get insights on equity, hiring trends, and comp strategies from SignalFire and Carta experts.
How to solve the 3 biggest mistakes you're making in talent reviews
Advice
November 18, 2024

How to solve the 3 biggest mistakes you're making in talent reviews

SignalFire partner, Heather Doshay, highlights the top 3 mistakes companies make in talent reviews—from bias in evaluations to oversimplified frameworks—and shares actionable solutions to improve fairness, decision-making, and retention.
How to build a startup performance management strategy
Advice
May 14, 2024

How to build a startup performance management strategy

Build a startup performance management strategy using these steps, frameworks, and tools to align your performance philosophy to your business needs.
The startup employee journey guide: From onboarding to offboarding
Advice
May 7, 2024

The startup employee journey guide: From onboarding to offboarding

Improve your team with strategies for employer branding, recruiting, onboarding, engagement, feedback, career growth, and offboarding.
Complete guide to startup organizational design and leveling
Advice
May 2, 2024

Complete guide to startup organizational design and leveling

This guide covers what organizational design means, fundamental principles, and how to implement org design for startups.
The SignalFire State of Talent Report: 2023 tech employee trends
Must-Read
Advice
April 15, 2024

The SignalFire State of Talent Report: 2023 tech employee trends

Our data reveals which cities are gaining and losing tech talent, how Gen Z's career paths are changing, and how is AI reshaping employment.
Building blocks for HR success: Set up a People function
Advice
March 27, 2024

Building blocks for HR success: Set up a People function

Discover key strategies to effectively prioritize and implement People function fundamentals in this comprehensive guide for startups.
The new 9-box: Modernizing the talent review template
Advice
February 14, 2024

The new 9-box: Modernizing the talent review template

This new 9-box framework—a critical tool for calibration—is designed to solve today’s talent needs using more objective criteria and actionable output.
The essential guide to startup headcount planning
Advice
November 28, 2023

The essential guide to startup headcount planning

Learn to preserve runway while maximizing growth with this actionable guide to running a headcount planning process.
The WFH FAQ: SignalFire’s Remote Hiring Guide For Startups
Advice
August 17, 2022

The WFH FAQ: SignalFire’s Remote Hiring Guide For Startups

A strategy guide for recruiting, onboarding, compensating, managing and motivating your remote team or startup
How To Make A Startup Careers Page
Advice
April 13, 2022

How To Make A Startup Careers Page

A guide to the 10 essential elements of a recruiting website, including sample text and 50 screenshot examples from top startups.
How to make a startup hiring plan
Advice
April 13, 2022

How to make a startup hiring plan

SignalFire’s guide to headcount planning, inclusive job descriptions, compensation benchmarking, and interviewer training.
Startup recruiting dossier template & examples
Advice
March 8, 2021

Startup recruiting dossier template & examples

Discover how to create a compelling startup recruiting dossier. Get templates, examples, and expert tips for attracting top talent.